TRACKS & CHAIRS

Chris Medlin

Ilkka Ojansivu 

Sharon Purchase 

Sharon Purchase (University of Western Australia), 

Ilkka Ojansivu (University of Oulu) and Chris Medlin (University of Adelaide)

TRACK CHAIRS

This track invites papers contributing to knowledge and practice related to business relationships, business networks, supply chain, distribution and retailing as well as their organizational and institutional context. Business-to-business interactions underlying these themes encompass many of the key challenges facing companies in an increasingly competitive environment. Contributions may include, but are not limited to, interactions and exchanges between businesses and business networks, traditional and innovative aspects of supply chain, distribution and retailing including ethics and corporate social responsibility issues. We welcome empirical (qualitative and quantitative) as well as conceptual research papers that contribute to a deeper understanding of business-to-business marketing.

Business to Business

Nitika Garg

Fang-Chi Lu

Greg Nyilasy

Greg Nyilasy, Fang-Chi Lu and Nitika Garg (UNSW Business School)

TRACK CHAIRS

The consumer psychology track invites papers aiming to understand any aspects of consumption and consumer behavior. Topics may include but are not limited to goal-directed behavior, self-regulation, social identity, persuasion, power and status, motivation, emotions, developmental psychology, information processing and cognitive psychology, adoption of innovations/innovativeness and sustainability. The track is method-agnostic: all quantitative and qualitative approaches are welcome. If your paper deals with judgment and decision making/behavioral decision theory, please submit to the Consumer Decision-making track instead.

Consumer Behavior

Eileen Fischer

Robin Canniford

Robin Canniford and Eileen Fischer (Schulich School of Business)

TRACK CHAIRS

The consumer culture theory track invites work that reimagines qualitative, theory-driven research within the ANZMAC community. We call for papers that dare to envision something different both in terms of theory and contexts. The ANZMAC CCT track is intended to provoke passion and interest for marketing researchers, and to inspire methods that challenge established notions of what qualitative consumer and marketing research looks like. This track is intended to provide opportunities for people to voice their ideas and concerns and to provide spaces to brainstorm creative knowledge-making pathways. We will consider submissions that are both traditional representations as well as alternative and creative in spirit or performance. We hope this track will offer a space for the setting of new agendas and an inspiration for new generations of scholars in Oceania and beyond.

Consumer Culture Theory

Mathew Parackal

Brent Coker

Stephan Ludwig

Stephan Ludwig, Brent Coker and Mathew Parackal (University of Otago)

TRACK CHAIRS

Digitalization is sweeping the worlds of consumers and business. In the digital marketing and social media track we invite research that focus on contributing new insights to this rapidly growing field of digital and interactive marketing. If your research is about digital technologies, online advertising, online exchange or communication platforms, online communities, co-created and new-product development online, user-generated online content, firm-generated online content, influencer marketing, recommendation systems, chatbots, mobile marketing, and virtual reality, - submit to this track. This track welcomes both empirical and conceptual papers and is open to a variety of methods, including qualitative methods, surveys, observation, experiments (lab or field) as well as econometric methods, social network analysis, text mining, machine leaning, deep learning and other, non-traditional techniques.

Digital Marketing

TRACK SPONSOR

Ralf Wilden

Colin McLeod

Kwanghui Lim

Colin McLeod, Kwanghui Lim and Ralf Wilden (Macquarie University)

TRACK CHAIRS

As entrepreneurship is still developing as an academic discipline, this track is open to a wide range of topics that improve our understanding of entrepreneurship. The topics listed below are meant to be illustrative rather than exhaustive: -
Entrepreneurial demographics (age, gender and diversity), entrepreneurship and sustainable development, relationships between corporate partners and startups, corporate venturing, academics as entrepreneurs, entrepreneurial ecosystems, entrepreneurship in the creative and cultural arts, social entrepreneurship/social impact, indigenous entrepreneurship, control systems for entrepreneurs, entrepreneurial decision making, business models for entrepreneurs.

Entrepreneurship & Innovation

Ben Neville

Michal Carrington

Ben Neville and Michal Carrington

TRACK CHAIRS

Business Ethics, Consumption Ethics: same coin, different sides. In this conference track we are exploring sustainability and ethics from the production-side and demand-side of the market, and the intersections between. In this track, we seek to address the large-scale environmental, social and economic problems—such as climate change and modern slavery; and, to advance our understanding of ethics from business and consumer perspectives. All theoretical, disciplinary and methodological approaches are most welcome in this track.

Ethics & Sustainability

Anish Nagpal

Jill Lei

Jill Lei and Anish Nagpal

TRACK CHAIRS

Today’s world is one where purchase decisions can be made on various platforms and at any given time. Meanwhile, information about products, people, places, events, etc. is omnipresent. How do consumers make decisions in a world where countless reviews and opinions about products, people, places, events, etc. are just a click away? Is their ability to make decisions being aided or hampered by the technologically advanced information delivery systems? We invite submissions that can expand our knowledge and understanding of consumer decision making in this exciting and relatively underexplored area of research. Relevant submissions may include, but not limited to: lab and field experimental studies of judgement and decision making, group and individual decision making, use of physiological and neural methods to understand the complexities of decision making, cultural and individual differences in decision making, survey-based research, secondary data analysis, text-analysis, etc.

Judgement & Decision Making

Martin Hirche

Erik Mooi

TRACK SPONSOR

Erik Mooi and Martin Hirche (University of Cologne)

TRACK CHAIRS

This track invites papers dealing with analytics in marketing research that help us to understand how marketing performance can be better measured, analysed and managed. Papers are likely to introduce new models and algorithms that offer decision support for marketing actions or may focus on new methods of extracting or presenting data. This track is open to empirical and conceptual papers, which may include a range of analytics topics related to, for example, customers, brands, price sensitivity, or social media.

Marketing Analytics

Foula Kopanidis

Angela Paladino

Angela Paladino and Foula Kopanidis (RMIT)

TRACK CHAIRS

Marketing education is undergoing its most disruptive period. Contemporary challenges present themselves in the form of blended delivery models, increased engagement with industry, authentic assessment, experiential learning, and the migration to online delivery. These have placed increased pressure on the ways in which we prepare students as graduates in terms of the skills that they need for the digital marketing sector. But are these challenges being met, and do our marketing programs foster these capabilities within students? Is our content both rigorous and relevant? Are we, as academics, prepared enough for pedagogic experimentation? And do we approach industry to assist in the co-design and refreshment of our marketing programs and curricula? We invite papers across the spectrum of development from works-in-progress to more conceptual submissions based on qualitative and/or quantitative research. While we encourage rigorous research, we also welcome teaching case studies in this track, with an aim to foster discussion about innovative best practices and teaching advancements in this field.

Marketing Education

Danielle Chmielewski 

Len Coote

Len Coote (University of Queensland) and 

Danielle Chmielewski- Raimondo

TRACK CHAIRS

This track considers papers that study forward-looking marketing activities involving the formulation, evaluation, selection and implementation of strategies that assist a company to achieve a sustainable competitive advantage and fulfil marketing objectives. We invite impactful quantitative and qualitative empirical work as well as conceptual work that adapts extant marketing theories or introduces new perspectives on marketing problems.

International Marketing & Strategy

Nichola Robertson  

Yelena Tsarenko 

Yelena Tsarenko (Monash University) and Nichola Robertson (Deakin University)

TRACK CHAIRS

This track welcomes papers that focus on service-specific phenomena relevant to the marketing discipline. We invite both conceptual and empirical papers that apply a variety of theoretical perspectives and methodologies and that are set in business-to-consumer or business-to-business contexts. We particularly encourage the submission of cutting-edge service research that encompasses, but is not limited to topics that relate to one or a combination of the following:

•    transformative service research;
•    service technologies (e.g., artificial intelligence, robots, chatbots, wearables);
•    actor engagement and disengagement;
•    co-creation and co-destruction of value;
•    collaborative consumption;
•    frontlines;
•    service ecosystems;
•    service sustainability;
•    service design;
•    customer experience and customer journey.

Service Marketing

Davide Orazi

Michael Polonsky 

Michael Polonsky (Deakin University) and Davide Orazi (Monash University)

TRACK CHAIRS

This track invites papers from different social marketing perspectives, including macro-social marketing and systemic interventions. We welcome rigorous qualitative and quantitative work, as well as insightful conceptual pieces, that deal with the potential for social marketing to generate positive behavioral change, break wicked consumption loops, foster consumer well-being, and lead to more resilient communities. True to the roots of social marketing as a force that seeks to shape social phenomena (Kotler and Zaltman 1971), we particularly encourage submissions to a special section on social marketing in the age of algorithmic decision-making.

Social Marketing

Lucie Ozanne 

Kanika Meshram

Marcus Phipps

Marcus Phipps, Kanika Meshram and Lucie Ozanne (University of Canterbury)

TRACK CHAIRS

Today, more than ever, marketing academics are working on issues that are socially meaningful and impactful. The Transformative Consumer Research (TCR) and Public Policy track invites papers that explore themes of consumer welfare and quality of life for all beings affected by consumption across the world. Research that has a consumer research and public policy focus is encouraged. This could include, but not limited to, understanding how enhancing accessibility to nutritious foods and healthcare enhances well-being, privacy concerns in a digital age, consumer behaviour and climate change, and well-being for at-risk or vulnerable groups, including children, youth, the elderly. We encourage submissions from a breadth of methodological approaches and perspectives.

Transformative Consumer Research & Public Policy

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