STRATEGIES FOR PUBLISHING SUCCESS WORKSHOP
IN-PERSON ONLY
ANNOUNCEMENT
Given the ongoing international border closure, our JM&JCR Research Development Workshop will be deferred. We appreciate that this is disappointing news, but we are happy to report that all the editors are still keen to deliver this workshop in the future when it is feasible to make the trip down under.
But do not despair, we are offering a modified workshop assembled by our Australasian editors and editorial review board members of Marketing’s top four journals.
“Strategies for Publishing Success” is a face-to-face workshop that will take place immediately following the Australian and New Zealand Marketing Academy Conference (ANZMAC) on Thursday, 2 December 2021. It is open to all Marketing faculty who seek to target or are currently targeting a project for one of Marketing’s top four journals. The goal is to advance participants’ skills in developing research ideas and articulating contributions to marketing theory and practice.
This one-day workshop will include plenary speakers and interactive activities focused on developing ideas and evolving those ideas into a paper to submit to one of the top four journals. Participants will be assigned to small groups supervised by a member of the editorial team, who will provide feedback on ideas on the project’s contribution, conceptualization, construct development/operationalization, and empirical plan.
Due to the small group meetings with Editors and Editorial review board members, attendance is limited.
If you are a doctoral student, early career researcher, or more advanced faculty looking for new insights and approaches, please register for participation.
About
Under the guidance of our Australasian editors and editorial board members, you will participate in a range of discussions to help develop your research ideas and articulate your contributions to marketing theory and practice, with the goal of publication in one of the top four Marketing journals.
Program
- Harald van Heerde, Workshop Chair; SHARP Research Professor of Marketing, University of New South Wales Business School; Editor of the Journal of Marketing.
- Simon Bell, Professor of Marketing and Head of School of MSPACE, University of Melbourne; Editorial review board member of Journal of Marketing.
- Donnel Briley, Professor in Marketing, University of Sydney; Editorial review board member of Journal of Marketing and Journal of Consumer Research.
- Robin Canniford, Senior Lecturer in Marketing, University of Melbourne; Editorial review board member of Journal of Consumer Research.
- Elizabeth Cowley, Deputy Dean and Professor in Marketing, University of Sydney; Editorial review board member of Journal of Consumer Research.
- Peter Danaher, Professor of Marketing and Econometrics, Monash University; Co-Editor of Journal of Marketing Research and editorial review board member of Journal of Marketing and Marketing Science.
- Stephan Ludwig, Associate Professor in Marketing, University of Melbourne; Editorial review board member of Journal of Marketing.
- John Roberts, Scientia Professor, University of New South Wales Business School; Editorial review board member of Journal of Marketing.
- Daiane Scaraboto, Associate Professor in Marketing, University of Melbourne; Editorial review board member of Journal of Consumer Research.
Workshop Presenters
Due to the small group meetings with Editors and Editorial review board members, attendance is limited to 72 attendees.
Registration fee includes lunch, afternoon tea, and refreshments.
* All registration fees are quoted are in Australian Dollars and are inclusive of 10% GST.
* Registration fee does not include processing charges.
* For foreign exchange rates, please visit https://www.xe.com/currencyconverter/.
Registration
The Workshop will take place at Melbourne Connect @ University of Melbourne, 700 Swanston St, Melbourne VIC
Melbourne Connect brings together world-class researchers, government, industry, SME’s, startups, higher-degree students, artists and Science Gallery Melbourne, in a purpose-built innovation precinct right in the heart of Carlton and next to the Parkville campus and Biomedical precinct.
Venue
30th November 2020
Mark Ritson is past Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing and has been a marketing professor at London Business School and the University of Minnesota and a visiting professor at MIT Sloan and SMU. He has won MBA teaching awards at LBS, MIT, Singapore Management University and MBS.
Mark has worked globally as a private marketing consultant for clients that have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40.
For thirteen years - from 2002 to 2015 - he served as in-house Professor for LVMH - the world's largest luxury group - working in Europe with senior executives from brands such as Louis Vuitton, Dom Perignon and Hennessy.
He writes a weekly column for Marketing Week and for The Australian. On three occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK and was the British Society of Magazine Editors Business Columnist of the Year in 2018. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
He is a Thouron Scholar and was the recipient of the Ferber Award for his doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech.
In 2018 he was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by Smart Company, and recognised by the AMI with the Sir Charles McGrath Award, the highest honour for marketing in Australia.
Mark Ritson
1st December 2020
Naomi is a passionate supporter of Australian business, a prolific blogger and business commentator, best-selling author and much sought-after keynote speaker. She has appeared as the #RedShark in four seasons of Australia’s Shark Tank.
A true business leader and influencer, with more than 2.8 million LinkedIn followers, Naomi is Australia’s most followed person on the business networking platform. She has authored two best-selling books “Live What You Love”, and “Ready to Soar”.
Before founding RedBalloon, Naomi worked for big businesses including IBM, Apple, KPMG and Ansett Airlines – all of which influenced her passionate views on workplaces. She is currently a governor of the Cerebral Palsy Research Foundation and is an advisor to a number of other not for profit institutions.
Naomi Simson
2nd December 2020
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Russel Howcroft is an Australian businessman and media personality with over 30 years’
experience in screen, media and advertising industries. He has held significant leadership
roles such as CEO of Young and Rubicam Brands Australia and New Zealand, and Executive
General Manager of the Australian free-to-air television broadcaster Network Ten. He is
currently Partner and Chief Creative Officer for PwC Australia.
Russell has served on a number of boards and foundations which focus on arts and film, including the Australian Film Institute, the Screen Forever Advisory Board and the Advertising Federation of Australia. He is currently the Chair of the Australian Film, Television and Radio School.
Russell is a regular panelist on ABC’s ‘The Gruen Transfer’ and guest panelist on the news-chat
show “The Project” making him a very public voice on brand and advertising in Australia. He has published two books; When It's Right To Be Wrong and The Right Brain Workout.
Russel Howcroft
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©2019 The University of Melbourne
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