Contemporary markets are an ocean of mediocre marketing agendas.
Yet, for businesses that dare, difference delivers.
And for consumers who care to carve out new identities: diversity matters.
That’s why ANZMAC 2021 embraces difference and diversity in marketing knowledge, strategy, and practice.
ANZMAC 2021: Something Different
29th November – 1st December 2021
27th – 28th November 2021
The ANZMAC 2021 conference event will be held on campus at The University of Melbourne, The Spot and includes:
Liliana Bove’s passion is service with a keen interest in relationships between customers and frontline staff and how this affects their respective experiences and well-being. Liliana also investigates prosocial behaviour by customers and has extended this interest more broadly to blood and organ donors. Receiving multiple national and international awards for her research, Liliana has published in leading journals such as: International Journal of Research in Marketing, Journal of Service Research, Journal of Retailing and Social Science & Medicine.
Liliana Bove’s passion is service with a keen interest in relationships between customers and frontline staff and how this affects their respective experiences and well-being. Liliana also investigates prosocial behaviour by customers and has extended this interest more broadly to blood and organ donors.
Receiving multiple national and international awards for her research, Liliana has published in leading journals such as: International Journal of Research in Marketing, Journal of Service Research, Journal of Retailing and Social Science & Medicine. She is also a recipient for exceptional research training performance in the Faculty and is a consistent high performer in teaching and learning across student cohorts from undergraduate, masters, PhD and executive education. Through her scholarly and leadership contributions to the Marketing discipline she was made a distinguished member of the Australian and New Zealand Marketing Academy. Liliana continues her engagement with industry by serving as a Board member of the Australasian Promotional Products Association (APPA).
Professor Liliana Bove
Professor Simon Bell
Established in 1998, The Australian and New Zealand Marketing Academy was founded to create a network for educators, researchers and practitioners interested in innovative marketing theory and research. Since its inception, the key event has been the annual conference, which has served as a pivotal platform for the dissemination of current marketing information, knowledge and research development.
Attracting approximately 500 marketing academics from Australia, New Zealand and around the world, the ANZMAC conference is the leading marketing academic research forum in the Asia Pacific. The five-day conference (including the two-day Doctoral Colloquium), provides a network for researchers, educators and practitioners interested in ground-breaking marketing theory, research and practice.
For more information contact:
ANZMAC 2021 Organising Team
anzmac-2021@unimelb.edu.au
©2019 The University of Melbourne